Meet the leadership team

Led by Automata Co-Founder and CEO Mostafa ElSayed, our leadership team is responsible for immersing themselves in the world of our potential clients and investors to develop the right prodicts to help us on our mission: to unlock the potential of labs and the people who work in them by creating modern, flexible and intuitive automation solutions.

Find out more about Mostafa and his team below.

Daniel Siden
Director of Product – LINQ Platform
Daniel is Director of Platform – LINQ here at Automata. He’s passionate about designing functional products that not only deliver results, but look beautiful too. He has an MA in Industrial Design Engineering from Royal College of Art London and a BSc in Mechanical Engineering with an emphasis on Physics and Industrial Design from Carnegie Mellon University Pittsburgh.
Russell Green
Director of Product – Applications
Russell is Director of Product – Applications at Automata, joining us with a wealth of industry experience in 2022. He has a BSc in Biochemistry and Molecular Biology and a PhD in Biochemistry and Molecular Biology, both from University of Leeds.
Pantea Razzaghi
Head of Design
Pantea is Head of Design at Automata, where she leads the visual, industrial, research and UX design teams. She has over 20 years of experience in research, product design and communication strategy gained within some of the leading innovative tech and life science companies in the world, including InteraXon and Opentrons Labworks.
Nick Pattinson
Vice President of Product and Strategy
Nick is Vice President of Product and Strategy, maintaining our deep tech ethos and overseeing the strategic direction of our product. Prior to joining Automata Nick was a lead consultant at Newton Europe, working on everything from the design of nuclear submarines to architecting big data analytics tools. He has a Masters in Engineering from University of Oxford.
Mostafa ElSayed
CEO and Co-Founder
Mostafa ElSayed is the CEO and Co-Founder of Automata. He has a Degree in Architecture from the American University of Sharjah; a Masters in Architecture and Urbanism; is a Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce..

Insights from Automata’s leadership team

Laptop surrounded with various file and data icons
Dynamic replanning: a new way to schedule workflows and why it matters

Intelligent experiment scheduling can make or break productivity in a lab and…

Read more Dynamic replanning: a new way to schedule workflows and why it matters
From robot arms to automation platforms: the future of lab tech

Since the last time we talked, Automata and our customers have achieved…

Read more From robot arms to automation platforms: the future of lab tech
Open systems support rapid automation in the lab

Pantea Razzaghi, Head of Design at Automata explains how automation, robotics and digital transformation…

Read more Open systems support rapid automation in the lab

Press and company news

Automata wins an iF Design Award
LINQ wins iF Design Award

Winner in the Product: Medicine/Health category Automata is pleased to announce that…

Read more LINQ wins iF Design Award
HSL unlocks faster turnaround times for NHS pathology with Automata

Health Services Laboratories unlocks faster turnaround times for NHS pathology services collaborating…

Read more HSL unlocks faster turnaround times for NHS pathology with Automata
Joe Stringer joins Automata

Former lead investor, Joe Stringer joins Automata full-time bringing long track record…

Read more Joe Stringer joins Automata