Introduction
Automata respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our app or our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy policy is provided in a layered format so you can click through to the specific areas set out below.
- Important information and who we are
- The data we collect about you
- How is your personal data collected
- How we use your personal data
- Disclosures of your personal data
- International transfers
- Data security
- Data retention
- Your legal rights
- Important information and who we are
Purpose of this privacy policy
This privacy policy aims to give you information on how Automata collects and processes your personal data through your use of the website, including any data you may provide when you fill-in the trial/ partnership survey, purchase our products, subscribe to our newsletter, give us your details in person at a meeting/ tradeshow/ conference, write in to us with queries or give us any feedback.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.
Controller
Automata Technologies Limited, trading as Automata is the controller and responsible for your personal data (collectively referred to as “Automata” “we”, “us” or “our” in this privacy policy).
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.
Contact details
Our full details are:
Full name of legal entity: Automata Technologies Limited
Email address: data@automata.tech
Registered Address:
9th Floor, 107 Cheapside, London EC2V 6DNPostal Address:
Unit 4, Holford Yard, London WC1X 9HDYou have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
This version was last updated April 2018.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
- The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes bank account and payment card details, which is currently being done by a third party.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website and our products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website or app feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
- How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- purchase products from our website;
- sign up to participate in a trial on our website;
- create an account on our website or our programming software;
- subscribe to our service or publications;
- request marketing to be sent to you;
- in-person meetings where personal details have been shared;
- enter a competition, promotion or survey; or
- give us some feedback.
- Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the section on cookies below for further details.
- Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
- Technical Data from the following parties:
- analytics providers such as Google or marketing automation solutions based outside the EU;
- search information providers such as Google based inside OR outside the EU.
- Technical Data from the following parties:
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as PayPal based inside OR outside the EU.
- We use third party payment providers to collect and process your financial details, where necessary, and we will not be collecting financial data directly.
- How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us using the details above or unsubscribing from the marketing communications.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
| To register you on a trial for a product |
|
|
To process and deliver any orders of products you place, including:
|
|
|
| To manage our relationship with you which will include:
|
|
|
| To enable you to partake in a prize draw, promotion, competition or complete a survey |
|
|
| To administer and protect our business and our programming software and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
|
|
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
|
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
|
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about products or services that may be of interest to you |
|
Necessary for our legitimate interests (to develop our products/services and grow our business) |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a
competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any company outside Automata for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing
messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transaction.
Cookies
Cookies are small text files that we place in visitors’ computer browsers to store their preferences. Our cookies themselves do not contain any personal information. Our cookies may reference the personal information you provided during registration. We reference the information you provided via an encrypted identifier. Where we link these unique identifiers with your personal information, we will treat the unique identifiers as personal information as long as they are linked.
We use the registration information you provided to contact you if
you lose your password or contact you about updates and changes at Automata
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate Automata. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or
refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us on the email address listed above.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
- Disclosures of your personal data
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
- External Third Parties set out below:
- Service providers acting as processors based in the United States who provide IT and system administration services.
- Professional advisers acting as processors including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
- Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal
data and to treat it in accordance with the law. We do not allow our
third-party service providers to use your personal data for their own
purposes and only permit them to process your personal data for
specified purposes and in accordance with our instructions.
- International transfers
Some of our external third parties are based outside the European
Economic Area (EEA) so their processing of your personal data
will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a
similar degree of protection is afforded to it by ensuring at least
one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been
deemed to provide an adequate level of protection for personal data
by the European Commission. - Where we use certain service providers, we may use specific
contracts which may have been approved by the European Commission
which give personal data the same protection it has in Europe. - Where we use providers based in the US, we may transfer data to them
if they are part of the Privacy Shield which requires them to
provide similar protection to personal data shared between the
Europe and the US.
- Data security
We have put in place appropriate security measures to prevent your
personal data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed. In addition, we limit access
to your personal data to those employees, agents, contractors and
other third parties who have a business need to know. They will only
process your personal data on our instructions and they are subject
to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal
data breach and will notify you and any applicable regulator of a
breach where we are legally required to do so.
- Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to
fulfil the purposes we collected it for, including for the purposes
of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we
consider the amount, nature, and sensitivity of the personal data,
the potential risk of harm from unauthorised use or disclosure of
your personal data, the purposes for which we process your personal
data and whether we can achieve those purposes through other means,
and the applicable legal requirements.
- Your legal rights
Under certain circumstances, you have rights under data protection
laws in relation to your personal data.
- Request access to your personal dataThis enables you to receive a copy of the personal data we hold about
you and to check that we are lawfully processing it. - Request correction of your personal dataThis enables you to have any incomplete or inaccurate data we hold
about you corrected, though we may need to verify the accuracy of the
new data you provide to us. - Request erasure of your personal dataThis enables you to ask us to delete or remove personal data where
there is no good reason for us continuing to process it. - Object to processing of your personal dataYou may object to the processing of your personal data where we are
relying on a legitimate interest (or those of a third party) and
there is something about your particular situation which makes you
want to object to processing on this ground as you feel it impacts on
your fundamental rights and freedoms. You also have the right to
object where we are processing your personal data for direct
marketing purposes. In some cases, we may demonstrate that we have
compelling legitimate grounds to process your information which
override your rights and freedoms. - Request restriction of processing your personal dataThis enables you to ask us to suspend the processing of your personal
data in the following scenarios: (a) if you want us to establish the
data’s accuracy; (b) where our use of the data is unlawful but you do
not want us to erase it; (c) where you need us to hold the data even
if we no longer require it as you need it to establish, exercise or
defend legal claims; or (d) you have objected to our use of your data
but we need to verify whether we have overriding legitimate grounds
to use it. - Request transfer of your personal dataWe will provide to you, or a third party you have chosen, your
personal data in a structured, commonly used, machine-readable
format. Note that this right only applies to automated information
which you initially provided consent for us to use or where we used
the information to perform a contract with you. - Right to withdraw consentWhere we are relying on consent to process your personal data, you
may withdraw that consent. However, this will not affect the
lawfulness of any processing carried out before you withdraw your
consent. If you withdraw your consent, we may not be able to provide
certain products or services to you. We will advise you if this is
the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please
contact us using the contact details above.
No fee usually required
You will not have to pay a fee to access your personal data (or to
exercise any of the other rights). However, we may charge a
reasonable fee if your request is clearly unfounded, repetitive or
excessive. Alternatively, we may refuse to comply with your request
in these circumstances.
What we may need from you
We may need to request specific information from you to help us
confirm your identity and ensure your right to access your personal
data (or to exercise any of your other rights). This is a security
measure to ensure that personal data is not disclosed to any person
who has no right to receive it. We may also contact you to ask you
for further information in relation to your request to speed up our
response.
Time limit to respond
We try to respond to all legitimate requests within one month.
Occasionally it may take us longer than a month if your request is
particularly complex or you have made a number of requests. In this
case, we will notify you and keep you updated.