Privacy policy

Automata respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our app or our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy policy is provided in a layered format so you can click through to the specific areas set out below.

• Important information and who we are
• The data we collect about you
• How is your personal data collected
• How we use your personal data
• Disclosures of your personal data
• International transfers
• Data security
• Data retention
• Cookies
• Your legal rights

Purpose of this privacy policy

This privacy policy aims to give you information on how Automata collects and processes your personal data through your use of the website, including any data you may provide when you fill-in the trial/ partnership survey, purchase our products, subscribe to our newsletter, give us your details in person at a meeting/ tradeshow/ conference, write in to us with queries or give us any feedback.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

Controller

Automata Technologies Limited, trading as Automata is the controller and responsible for your personal data (collectively referred to as “Automata” “we”, “us” or “our” in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Our full details are:

Full name of legal entity: Automata Technologies Limited

Email address: data@automata.tech

Registered Address:

Postal Address:

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

This version was last updated June 2022.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details, which is currently being done by a third party.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website and our products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website or app feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • purchase products from our website;
  • sign up to participate in a trial on our website;
  • create an account on our website or our programming software;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • in-person meetings where personal details have been shared;
  • enter a competition, promotion or survey; or
  • give us some feedback.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the section on cookies below for further details.
• Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
  • Technical Data from the following parties:
    1. analytics providers such as Google or marketing automation solutions based outside the EU;
    2. search information providers such as Google based inside OR outside the EU.
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as PayPal based inside OR outside the EU.
• We use third party payment providers to collect and process your financial details, where necessary, and we will not be collecting financial data directly.

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us using the details above or unsubscribing from the marketing communications.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Robot Data – What we are collecting

1. Overview

This section provides you with a detailed view of the information collected in our “Robot Data” programme.
Robot Data is a programme which requires you to ‘opt in’ to enable us to collect, store and visualise usage data from new and existing customer robots.

The data will allow us to derive insights from on robot usage. The data collected may be used to inform product decisions designed to improve your experience.

The information will not be sold to any 3rd parties, nor will it be made available to anyone outside of Automata.

2. What we are collecting

Data is collected from your robot if you have chosen to opt into the Robert Data programme. Robots setup in an online state will live stream data to our secure cloud service. Here the data will be collected, stored and eventually pushed to our analytics platform.

We collect data based on the concept of “Events” which occur every time the robot encounters an action. Depending on the type and frequency of Events, we may use this information to determine how the robot was used over a period of time.

An example of the typical information collected on the robots can be seen in the table below (we may change or introduce new Events from time to time).

*We do not intend to collect any personal information from you in relation to the Robot Data. As a precautionary measure, we have decided to censor some of the data to avoid any concern over what could be deemed as personal data. For example, this will be done with the Network configuration data to obscure any information which might indicate your setup infrastructure. This will allow us to see how many times that configuration was used, but not the values of that configuration.

3. Why we are collecting robot data

We aim to provide you with the best experience we can offer. In order to identify areas which need improvement we need to measure the success and shortcomings of the active products, this involves:

Collecting, storing and analysing Robot event data to enable us to:

• Improve your support experience
  • Faster response times
  • Easier diagnosis of issues
  • Higher quality reference documentation
• Ensure that the most valued features are prioritised and delivered
• Improve your product experience
  • More intuitive software
  • Easier connectivity setup
  • Faster programming
• Spot issues in robots before they become problems

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a
competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside Automata for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transaction.