About Craig
Craig is Automata’s Global Head of Sales, leading our commercial function from our London office. He has a degree in Economics from University of St Andrew and an extensive background in sales and business development.
In a previous life he founded a soft drinks business (stocked in Ocado, Harvey Nichols and Selfridges no less), which kick-started his exposure to and passion for automation as a solution for productivity bottlenecks.
Craig worked on Automata’s first big early deals with the NHS and is now focusing on scaling the company across the world.
One minute with Craig
Insights from Craig

Why taking learnings from manufacturing – and taking automation ‘off deck’ – resulted in a 5x increase in one biotech lab’s throughput