About Craig

Craig is Automata’s Global Head of Sales, leading our commercial function from our London office. He has a degree in Economics from the University of St Andrew and an extensive background in business development.

In a previous life he founded a soft drinks business (stocked in Ocado, Harvey Nichols and Selfridges no less), which kick-started his exposure to and passion for automation as a solution for productivity bottlenecks.

Craig worked on Automata’s first big early deals with the NHS and is now focusing on taking the bit of magic that exists in the Automata sales culture and turning it into something that scales with his new, larger team.

The most rewarding part of working at Automata is…

…the impact of what we do – where else could you be working with partners who are tripling the cancer diagnostic capacity of a city and at the other end a partner who is pioneering new oncology treatments.

One minute with Craig

Insights from Craig

The future role of automation

Following the NHS’ collaboration with automation leader, Automata, to accelerate lab automation,…

Read more The future role of automation
Automating cell culture assays: a case study

Why taking learnings from manufacturing – and taking automation ‘off deck’ -…

Read more Automating cell culture assays: a case study
Benefits of lab automation - Diagnostic testing
The benefits of lab automation for diagnostic testing

Lab automation technologies reduce the pressure on repetitive tasks, increase productivity and…

Read more The benefits of lab automation for diagnostic testing